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Design Features
We designed our counters to directly address the needs of the traffic counting industry and the reliability problems of the current counters in the market.
Ease of use
Our counters are the simplest counters in the industry to use, only requiring the unit to be turned on to begin collecting data.  No menus to work through, no keys to push.
Reliability
We analyzed all the components of the counter design when considering this.  The most unreliable components were batteries, keyboard/displays, and the data storage electronics. 

Most other counters are powered by rechargeable batteries, but our counters are powered by 6 standard Alkaline disposable batteries, which will power the counters for up to a year.  Rechargeable batteries are only reliable for a couple of years, they must be recharged all the time, and if one dies in the field, you are stuck with bringing it back to the office or trying to recharge it in the field.

Units with keyboards and displays tend to have an abnormally high rate of failure involving these components for a questionable gain of convenience.  These are also expensive components to repair.  Many of the recounts that have to be done are because the counter was placed in the wrong mode in the field via the keyboard/display, either due to operator inexperience, confusion, or carelessness.  We have eliminated these problems with our simple "switch it on" design.

Most other failures in counters are in their electronics, primarily the data processing and storage circuits.  We have taken great pains to make sure our electronics designs are reliable.  Feedback from our customers supports our belief.  We also enclosed these electronic circuits in their own plastic housing for easy repair and upgrades.

Repairability
Our units are the easiest units in the industry to repair.   Most of the time when a counter has failed, it is the MicroCounts unit.  Therefore, most repairs only involve sending the small lightweight MicroCounts units back to the factory, which makes shipping easier and cheaper and the repair costs are less.
Upgradeability
You can upgrade a counter from MicroCounts I to MicroCounts II or MicroCount V by simply replacing the existing removeable unit. 

Most factory upgrades involve only the brain electronics of a counter, which we have "conveniently" placed in a small, removeable package.  Therefore, most factory upgrades only involve sending the small lightweight MicroCounts units back to the factory.

Versatility
By having the MicroCounts units as a seperate removeable unit allows us to easily design custom counters for our customers when the need arises.   These units may also be
Longevity
dai prides itself on being able to repair any product we have manufactured since we started in 1985.  We also can upgrade any unit we have manufactured to our latest standards including Y2K readiness. 

With proper maintenance and health checks, our counters have an unlimited operational life, we have several customers still reliably using counters we built in 1985.